BrandBeat is an application meant for companies who are active in Social Marketing. Kamuara developed this application in cooperation with Quo Vide.
BrandBeat combines the insights of Social Media, Facebook Fanpages and Google Analytics to 1 complete overview of theonline performance of your brand and the brands of your competition.
BrandBeat is a blob-shaped visualisation in which a number of aspects are combined: sentiment, frequency and volume. The size and shape of the blob changes depending on these parameters.
Uiteraard kunnen ook de onderlinge data worden bekeken, zoals de demografie, het sentiment, share of media, volume. Vanuit de visuals is ook door te klikken naar de uiteindelijke berichten en inzichten. Deze informatie kan ook worden vergeleken met concurrenten.
BrandBeat ontsluit:
Nieuws, weblog, twitter, fora, social networks (Foursquare, Facebook)
Facebook fanpage statistieken (aantal fans, likes, engagemement, views, demografie)
Google Analytics (pageviews, referrals, visitors)
Twitter (fans, retweets, engagement, demografie)
Available on: iPad